Our Story

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The AYSHA NY brand embodies the feminine, elegant and exotic taste of its CEO & Creative Director, Aysha Saeed. Prior to launching her brand, Aysha created a design & production consulting business, working with various European luxury fashion houses. Her past clients include Dior in Paris under John Galliano and Dolce Gabbana in Milan, among others. 

While Aysha's first love has always been fashion, she started her career working for various financial service institutions in NYC for 10 years. She decided to give it up and take the risk of pursuing her dream-making Monday her favorite day of the week. 

Aysha lives the life of a busy executive, trying to juggle a demanding career and personal life.  So, she understands that many women are looking not only to elevate their work wardrobe, but want to use their clothing to express their individuality. The AYSHA NY brand allows you to do this in the morning-with no confusion or fuss.

“I want women to use their wardrobe as a marketing tool.  When you wear AYSHA you are telling the world you are Confident, a Leader, a Strategist and someone Bold who thinks Outside the Box.   These are the traits every woman should want in her arsenal”.  - Aysha Saeed.

 
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An inspired collection for extraodinary women

Brand Philosophy

  •  AYSHA NY is a fashion brand catering to a women's full professional lifestyle and many personas.
     

  • We empower women to take on the world through confident, sexy and elegant clothes & accessories with a hint of edge. 

Product Benefits

  • Remarkable fit for women of all sizes and shapes.
     
  • Multi-functional and with year-round seasonality.
     
  • Not for an age but rather an attitude.
     
  • European limited edition luxurious stretch fabrics that allow movement, comfort and structure. 
     
  • High quality Japanese dry cleanable vegan leather inserts and trims.
     
  •   Proudly Made in New York City

Points of Difference

  • High-touch services such as personalized styling & alterations that allow for customized look, builds brand loyalty.
     
  • Close knit relationship with the brand’s CEO & Creative Director, Aysha Saeed.
 
 
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They all wrote...

Aysha's brand so beautifully masters the professional image so many corporate women seek. In her studio, Wall Street collides with the Fashion District. I feel confident, beautiful & ready to impact the world before I cross the threshold of my office. I'm becoming less dependent on coffee & more dependent on AYSHA!!” - Christina. Financial Advisor, Wealth Advisory Group, LLC, NYC


“AYSHA clothes have the power to attract clients.  I wore an AYSHA dress to a networking event. When asked to introduce myself I simply said “I am a Personal Stylist” and a woman came up to me immediately and said she wanted to work with because of the dress I was wearing.” - Tania Sterl. STERL ON STYLE, NYC


“The AYSHA brand helps me to not only “show up” but also to “stand out”. In the  finance world, it is about finding that happy balance between professional and stylish. AYSHA accomplishes just that by giving me my own personal style with a little customized flair. When I walk into my office in AYSHA, I always receive compliments and I'm noticed... in the right way.” - Desiree. Private Client Group -- JP Morgan Chase & Co, NYC


My leadership career has recently grown to a place where I'm on a large stage often -- moderating panels, giving interviews and delivering keynotes. AYSHA is the only brand I will wear for an important event -- her designs are flattering, ultra feminine and very professional. I always leave having made an impression about my style on top of my expertise -- I know because people can't wait to come up and ask me where I got my dress. The right designer makes a difference and Aysha has proven that.” - Rachana. Media Company, NYC


When I'm in an AYSHA outfit I feel empowered. AYSHA’s designs are always stylish while still looking professional and gives me the confidence knowing that I can focus on my work and not have to worry about my appearance”. - Anita Young. Canada


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“AYSHA is awesome. I can not tell you how many compliments I get when I wear AYSHA. I pretty much wear AYSHA every day. Many people think I spend thousands of dollars on my wardrobe. To be honest I don’t. AYSHA's style is best suited for very confident and creative women. Each style is truly unique and special”. - Debra.  Matrimonial Attorney, NYC


“I have noticed that when I wear AYSAH, I am stopped by strangers complimenting my attire. AYSHA clothes are stylish and affordable but most important, empowering. When I'm going to have a hard day battling it out in the courtroom, AYSHA is my armor.” - Kelly, Family law trial attorney, Corpus Christi, TX


“Aysha's brand completely embodies my style and I love her esthetic! Her clothing is perfect for the woman who wants to feel powerful, sexy, cool and comfortable all at the same time.” Julien, Photographer and Visual Brand Advisor, NYC/Santa Fe


“AYSHA is incredibly flattering, sophisticated and fashionable. Aysha has a way of making a woman's work wardrobe stylish, comfortable and a little sexy, in the most appropriate way. Her clothes look amazing on multiple body types. Her dresses make a statement and make it easy and effortless for me to look put-together. - Ivy, Executive Director, Oppenheimer & Co. Inc., NYC


“I have been wearing AYSHA for the past three years, and her designs are bold, sophisticated, and compliments my figure. I feel like a powerful lady when I wear Aysha's dresses.” - Donna, Assistant Vice President, Financial Services, NYC


“I have been wearing AYSHA for the last five years, and continue to fall in love with each season and each year’s collection. I feel unique, feminine, and special when I wear AYSHA. I always receive compliments, and many of the designs are conversations starters. I therefore always connect with people more easily when dressed in AYSHA.” Marianne, Vice President, CPCU, AIS, Lockton Companies, NYC


“Aysha’s clothing designs are my kryptonite (aka my biggest weakness) for so many reasons! I would consider my personal style to be sophisticated with a twist, and Aysha’s designs really hit the mark for me. I own so many of her pieces, which I wear to work and outside of work. I am able to dress her clothing up or down with things I already own, which makes her designs extremely multifunctional. Aysha designs for the modern woman, who wants to be put together, but not boring. Her choice of accents and fabrics are really what do it for me, specifically her ability to pair edgy fabrics with softer, body flattering fabrics, providing a comfortable, but clean cut looking garment. She understands how to design for a woman’s body, and I always feel sleek but comfortable. There hasn’t been a time yet where I didn’t receive a compliment (from both women and men!) when I wear one of Aysha’s designs! And it is for these reasons I continue to buy Aysha season after season.” Johanna, Senior Executive Associate, Radius Ventures LLC, Stanford, CT